Customers and loyalty
Understand customers.
Choose the next step.
Frequent buyers, new customers and people who are drifting away have different relationships with your store. RFM segmentation makes these differences visible through purchase recency, frequency and value.
Your customers,
grouped by behaviour.
A demo store with 4,860 customers who have bought at least once. Pick a segment: the dashboard shows who they are, what they are worth, what to do next and who would actually receive your newsletter.
View the data as a table
| Segments | — | Customers | Revenue, 12 months | recipients today |
|---|---|---|---|---|
| Champions | They buy often, spend well and came back recently. | 312 | €143,770 | 294 |
| Loyal | They come back regularly without being the biggest spenders. | 540 | €130,572 | 493 |
| Potential loyalists | Good signs, short history so far. | 486 | €65,561 | 434 |
| New | First order just placed: not lukewarm, simply new. | 420 | €26,880 | 358 |
| Promising | Two or three recent orders, still low value. | 365 | €37,960 | 323 |
| Need attention | They’re drifting away: this is when a message matters. | 448 | €43,277 | 396 |
| At risk | They used to buy well and have slowed down. | 512 | €37,325 | 452 |
| Can’t lose them | They were your best and have stopped. Worth more than any other group. | 164 | €10,234 | 150 |
| Hibernating | No orders for a long while, modest value. | 703 | €8,155 | 563 |
| Lost | Inactive for a long time. No marketing emails. | 910 | €0 | 0 |
Demonstration with fictional data: it runs entirely in this page and does not represent the results of a real store.
Three questions, one view of the store
When was the last order? How often has the customer bought? How much have they spent? Select bubbles or rows to compare customers, revenue, frequency and interests in the demo.
From segment to message
Try newsletter templates and compare segment size with the example’s eligible audience. Preferences and consent remain part of the decision. Preparing a draft sends nothing. All data is synthetic; a real store’s rules depend on its project.
See it working
on your catalogue.
We’ll show you the storefront and the back office with products like yours, and how you would get there from your current store.