Guides, audits and real cases

BitHub Blog

Hands-on articles about eCommerce, SEO, Google Ads, security, AI and performance. Search for a topic or filter by category.

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• Green Web & Performance

  Website CO2 and performance: why lighter pages cost less and convert better

• Cyber Security

  Prompt injection in AI chatbots: the new risk for eCommerce and customer support

• Cyber Security

  Bots and price scraping: defending your catalogue without blocking Googlebot

• Cyber Security

  PrestaShop and WooCommerce: plugins, modules and vulnerabilities to check

• Cyber Security

  Hacked WordPress site: symptoms, SEO risks and what to do straight away

• Cyber Security

  Penetration testing for eCommerce: what a serious report must contain

• Green Web & Performance

  eCommerce images: WebP, AVIF, srcset and lazy loading without losing quality

• Green Web & Performance

  eCommerce accessibility: what to check before the complaints arrive

• Google Ads

  Cookie banners and sales: when compliance breaks Analytics and Ads

• SEO & eCommerce

  Product image recognition: colours, style and automatic facets for eCommerce

• eCommerce

  eCommerce and ERP: APIs, stock and orders have to really talk to each other

• eCommerce

  Competitor price monitoring: automating without destroying your margins

• SEO & eCommerce

  Toxic backlinks and disavow: when it really matters and when it's pointless

• eCommerce

  Shopify, PrestaShop or custom: when a standard platform gets too tight

• SEO & eCommerce

  Questions and reviews on product pages: SEO and conversions together

• eCommerce

  WhatsApp cart recovery: when it works and when it turns into spam

• Google Ads

  Performance Max vs Standard Shopping: when PMax is not the right choice

• Google Ads

  Meta Ads for eCommerce: when the pixel lies and the CRM has to correct it

• eCommerce

  eCommerce newsletters: dynamic segments, CRM and automations that sell without spamming

• Google Ads

  Google Ads click fraud: what to read in logs, GCLID, IPs and user agents

• Google Ads

  Google Ads offline conversions: let your campaigns learn from real customers

• Google Ads

  Consent Mode v2 for eCommerce: if consent is set up badly, Google Ads learns worse

• Google Ads

  Google Shopping custom labels: how to split margins, seasonality and best sellers

• SEO & eCommerce

  Out of stock products and SEO: what to do with pre-orders and redirects

• SEO & eCommerce

  eCommerce site search: synonyms, typos and AI so you don't lose ready-to-buy customers

• SEO & eCommerce

  AI for an eCommerce catalogue: tags, filters, descriptions and quality control

• SEO & eCommerce

  Slow PrestaShop: when the platform holds back SEO, Google Ads and conversions

• SEO & eCommerce

  Search Console for eCommerce: 12 signals that warn of an SEO drop

• Google Ads

  Performance Max for eCommerce: carts or orders as your conversion?

• Google Ads

  Misleading Google Ads ROAS: conversion value, margins, returns and cancelled orders

• Google Ads

  Google Merchant Center feed: 15 mistakes that waste Shopping and PMax budget

• Google Ads

  Google Ads eCommerce audit: 20 checks before you change agency

• SEO & eCommerce

  eCommerce sitemaps: products, categories, images and facet pages without the chaos

• SEO & eCommerce

  Replatforming an eCommerce site without losing Google traffic: the SEO checklist before go-live

• SEO & eCommerce

  eCommerce filter SEO: which ones to index and which to block

• SEO & eCommerce

  eCommerce category SEO: structure, copy, FAQs and products Google understands

• SEO & eCommerce

  eCommerce brand pages: from product list to an SEO page that sells

• SEO & eCommerce

  eCommerce Core Web Vitals: LCP, INP and CLS explained to the owner

• SEO & eCommerce

  eCommerce canonicals: variants, facets, duplicate products and out-of-stock pages

• SEO & eCommerce

  AI product pages: reviews, FAQs and customer doubts without generic filler

• SEO & eCommerce

  AI eCommerce chatbot connected to the catalogue: what it needs to know to actually sell

• SEO & eCommerce

  Automated eCommerce filters with AI: real SEO pages without wrecking your catalogue

• SEO & eCommerce

  Spam backlinks and PBNs in eCommerce: risks and checks in 2026

• Google Ads

  Fake traffic and click fraud: signals, risks and checks for Google Ads

• Google Ads

  Google Ads conversions: 978 events but only 103 orders

• SEO & eCommerce

  eCommerce SEO migration: method and results from the QuattrozampeShop case

• Cyber Security

  AI and open source site hacking: real risks and defences for CMSs

• Green Web & Performance

  Green Web Audit: measure your site's CO₂, performance and hosting | BitHub

• SEO & eCommerce

  SEO and indexed keywords: from PrestaShop to a custom platform | BitHub

• Google Ads

  Google Ads for eCommerce: human control and automation | BitHub

• eCommerce

  WooCommerce vs PrestaShop vs custom: which eCommerce to choose