Technical eCommerce
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Your eCommerce shouldn't just be a shop window.
Custom eCommerce platform
- Complex catalogues, facets, variants and commercial rules
- Integration with ERP, CRM, warehouse and carriers
- Performance, security and ongoing maintenance
- Catalogue analysis with AI
- Agreed KPIs, checked against orders, margins and ERP data
- Performance benchmarks on the templates and devices that matter
When to choose BitHub
- Your catalogue is large or hard to manage
- You need to connect eCommerce, ERP, warehouse and Ads campaigns
- You want technical SEO on categories, facets, brands and product pages
- You need real data on orders, margins, returns and ROAS
When we're not the right fit
- You want a cheap brochure site for a few hundred euros
- You don't want to measure conversions, orders or commercial results
- Installing a template with no growth strategy is enough for you
Dedicated eCommerce pages
Products and stock
- Multiple price lists and advanced stock management
- SEO aliases for a single product
- Back-order booking for out-of-stock items
- Customisable price and shipping information
SEO and optimisation
- 301 redirects and indexable facet URLs
- Keyword analysis built into the backend
- Automatic, updatable SEO facets
- Performance measured with Lighthouse, CrUX and tests on real journeys
Interaction and customers
- Advanced chat: video, screen sharing, voice, tracking
- WhatsApp integration in the backend
- AI chatbot for support and navigation
- Automatic gifts at the end of an order
Marketing and promotions
- Flexible promotions: "3+1", gift cards, vouchers
- Gamification (prize wheel, points)
- Smart newsletters plus Telegram and WhatsApp
- Per-product performance analysis on advertising
Analysis and competitiveness
- Monitoring of accessible sources, within the applicable rules, with actions subject to review
- Click-fraud mitigation strategy
- Detailed sales and traffic statistics
- eCommerce event tracking (GA)
UX & search
- Search with synonyms and Google-style suggestions
- Accessible pagination or progressive loading on category pages
- Facets designed with performance, URLs and canonicals under control
- iOS/Android apps and push notifications from the backend
Integrations
- Full multilingual support
- Integrated carriers, with optimal rate selection
- Dynamic Google feeds, with labels and reviews
- API connections to marketplaces and multichannel selling
AI and automation
- Draft copy based on product data and submitted for review
- NLU-based catalogue analysis
- Intelligent search run by the chatbot
- Automated product tagging (colour, attributes and so on), automatic title changes, and more
Full integration
If you have an ERP or a CRM, we can integrate it with your eCommerce. We define the flows, frequencies and responsibilities of the synchronisation; logs, automatic retries and alerts help find and handle errors without pretending they are impossible.
- Integration with the main ERP systems
- REST APIs for simple, fast synchronisation
- Centralised data management
- Business process automation
FAQ
When is a custom eCommerce worth building?
It is worth it when the catalogue, facets, ERP, feeds, SEO, automation or commercial rules become hard to manage on a standard platform.
Can you migrate without losing SEO traffic?
No one can guarantee a migration without fluctuations, but the risk drops sharply when URLs, redirects, sitemaps, canonicals, content, Search Console and tracking are mapped before the switch.
Can facet pages become real SEO pages?
Yes, if they have clean URLs, dedicated content, coherent canonicals and real value for users and search engines.