Google Ads Specialist
Google Ads shouldn't chase clicks, add-to-carts or reassuring reports. It should bring customers, orders, leads and measurable margin.
Before increasing budget we check conversions, tracking, Merchant Center, feeds, keywords, Performance Max, order value, CRM and lead quality.
Before increasing budget we check conversions, tracking, Merchant Center, feeds, keywords, Performance Max, order value, CRM and lead quality.
Campaigns we run
- Brand and non-brand Search.
- Standard Shopping and Merchant Center.
- Performance Max for eCommerce.
- B2B and service lead generation.
- Remarketing and audience segments where they make sense.
What we check first
- Primary and secondary conversions.
- GA4, Tag Manager and Consent Mode.
- Real ROAS, margins, returns and cancellations.
- Product feed, custom labels and stock.
- Queries, budget, locations and change history.
When to change approach
- Campaigns spend but bring no real orders.
- Add-to-cart is counted as a sale.
- The Merchant Center feed is weak or out of sync.
- ROAS looks good but the margin doesn't add up.
- Leads come in, but they aren't qualified.
Ads connected to your data, not just to the account
A Google Ads account can look tidy and still optimise against the wrong signals. That is why we connect Ads to tracking, orders, CRM, feeds, margins and commercial quality.
Start from the Google Ads audit, Google Ads for eCommerce, the Merchant Center feed and Performance Max.
Start from the Google Ads audit, Google Ads for eCommerce, the Merchant Center feed and Performance Max.
FAQ
Are you a technical partner for Google Ads?
Yes: we work on the account, tracking, feeds, order data and conversion quality. We avoid unverified official claims and prefer to show checks and measurable results.
Do you run Performance Max?
Yes, but first we check conversions, feed, budget, brand, margins and products. PMax learns badly without clean data.
Do you do lead generation too?
Yes. For B2B and service leads we connect campaigns to the CRM, offline conversions and commercial quality, not just the number of forms submitted.