eCommerce integrated with your ERP
The real problem with many eCommerce sites isn't the design: it's the hidden manual work.
Prices copied by hand, stock that isn't updated, orders re-keyed, separate B2B price lists, inconsistent feeds and reports that don't match the ERP.
Prices copied by hand, stock that isn't updated, orders re-keyed, separate B2B price lists, inconsistent feeds and reports that don't match the ERP.
What we integrate
- ERPs and business management systems.
- CRMs and sales pipelines.
- Warehouse, availability and restocking.
- Price lists, discounts, agents and B2B customers.
- Orders, invoices, shipping and carriers.
- Marketplaces and Merchant Center feeds.
Problems we fix
- Stock that differs between the site and the ERP.
- Duplicated or manually copied orders.
- Prices and promotions out of sync.
- B2B customers without a dedicated price list.
- Shopping feeds with wrong availability.
How we work
- We map the data, APIs and responsibilities of each system.
- We set priorities: what has to be real time and what doesn't.
- We build logging, error handling and retries.
- We document the flows and the edge cases.
When a plugin isn't enough
- Complex pricing rules.
- Catalogues with many variants.
- B2B orders and sales agents.
- Multi-warehouse sync.
- A need for control over performance and security.
Integration and marketing are connected
If stock, prices and orders aren't reliable, SEO and Google Ads work worse too. Merchant Center can promote unavailable products, Performance Max can optimise against the wrong values, and the CRM can measure incomplete leads or sales.
That is why we connect the integration to the commercial side: Google Ads for eCommerce, Merchant Center feeds and custom eCommerce development.
That is why we connect the integration to the commercial side: Google Ads for eCommerce, Merchant Center feeds and custom eCommerce development.
FAQ
Do I need a modern ERP for this?
No. We can work with APIs, exports, databases, controlled files or middleware. What matters is designing a reliable flow.
Does synchronisation always have to be real time?
Not always. Critical stock and orders may need to be fast; catalogues, descriptions or reports can run in controlled batches.
Can we start from an eCommerce that is already live?
Yes. First we analyse the current flows, errors, duplication and missing data, then we decide whether to integrate what exists or rebuild the architecture.