SEO and Google Ads

Visibility that turns into orders, qualified leads, commercial enquiries and real customers

Not just traffic: commercial data you can read

We build measurable acquisition paths for eCommerce, landing pages, portals, CRMs, contact forms and sales flows. Rankings and performance depend on competition, offer, budget, site and data quality: they are not guaranteed outcomes.

We work on technical SEO, Google Ads, Shopping, Performance Max, Search and lead generation campaigns, Merchant Center feeds, GA4, offline conversions and reporting tied to orders, margins, lead quality and real commercial value.
SEO and Google Ads for eCommerce and lead generation
Ads without an eCommerce too
  • Search, Display and Meta campaigns for quote requests, appointments, sign-ups and sales enquiries.
  • Lead tracking connected to the CRM, commercial status, quality and offline conversions.
  • Landing pages, forms, call tracking and reports built to show which campaigns bring real customers.
Google Ads eCommerce cluster
On-page SEO
Technical and content optimisation straight from the backend:
  • Optimised, customisable URL structure
  • Full control of SEO tags, Open Graph and images
  • Automatic integration with questions, reviews and dynamic content
SEO analysis with professional tooling
Automated checks and tailored support:
  • Keyword and competitor analysis with professional tools
  • A visual map of SEO opportunities across categories and products
  • Periodic reports with recommended actions and alerts
Off-page SEO (link building)
Growing the site's authority beyond your own domain:
  • A link building strategy built for your case
  • Partnerships with blogs and sector-specific sites
  • Continuous backlink monitoring, and disavow where necessary
Google Ads
Measurable spend, visible results:
  • Search, Shopping and Display campaigns tied to verified feeds and conversions
  • A product feed updated dynamically from your eCommerce
  • Continuous optimisation based on real sales
Meta Ads (Facebook & Instagram)
Social campaigns based on the segments available and the consent collected:
  • Segmentation by interest, area, behaviour and purchase history
  • Automation for promotions and personalised retargeting
  • Dynamic creative with up-to-date content and offers
Twitch and streaming ads
A channel worth considering when audience, creative format and measurement line up:
  • Collaborations with niche streamers
  • Integration with live events and giveaways
  • Native campaigns for more authentic engagement

Strategic content marketing

Content built to attract, engage and convert.
We write useful, fact-checked copy that matches search intent, for blogs, product pages, newsletters and social. Goals and results are measured against agreed KPIs.
Blog & SEO articles
  • Topic-led articles that bring steady organic traffic
  • Evergreen content and seasonal updates
  • Automatic integration with the SEO structure and categories
SEO articles
Persuasive product copy
  • Descriptions optimised to sell and to rank
  • A tone of voice tailored to your brand
  • Multilingual content for international sites
Persuasive product copy
Newsletter and social content
  • Short-form content to engage over email, WhatsApp or Instagram
  • Copy written for promotions, new arrivals and targeted campaigns
  • Creative support for storytelling and hooks that land
Content marketing
Brand stories & identity
  • Give your story a voice, build trust and recognition.
  • Corporate copy and "About us" pages that say who you really are: the mission, the values, the team.
  • A distinctive tone of voice, consistent with your brand and built to win over audiences, press and partners.
  • Suited to landing pages, corporate pages, manifestos and brand storytelling.
Brand storytelling

Talk to us about SEO and Ads

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