Google Ads for eCommerce

Selling isn't enough: you need to know what sells, at what margin, and thanks to which signals

ROAS can lie if the tracking is dirty, the feed is weak or the campaigns optimise against the wrong signals.

That is why we run Google Ads with campaigns, Merchant Center, GA4, real orders, margins, returns and commercial quality all connected.
What we check before scaling
  • Primary and secondary conversions.
  • Order value and duplication.
  • Merchant Center feed.
  • Performance Max, Shopping and Search.
  • Budget by product, margin and category.
  • Consent Mode, GA4 and Tag Manager.
Campaigns
  • Standard Shopping.
  • Performance Max.
  • Brand and non-brand Search.
  • Remarketing where it makes sense.
  • Tests on strategic categories and products.
When not to raise the budget
  • Purchase isn't tracked properly.
  • Add-to-cart is being used as the main goal.
  • The feed isn't segmented.
  • ROAS is calculated without margin and returns.
  • A single campaign covers the whole catalogue.

Related pages

Start from the Google Ads audit, Performance Max for eCommerce, the Merchant Center feed and ERP integration.

FAQ

Do you run Performance Max?

Yes, but not as a single black box. First we check conversions, feed, segmentation, brand, margins and which products are worth pushing.

Can you start from an existing account?

Yes. The first phase is usually an audit: conversions, feed, campaigns, queries, budget, order value and data quality.

Do you only use Google Ads?

No. Google Ads works better when it is connected to SEO, the catalogue, tracking, the CRM and real commercial data.

Request a Google Ads eCommerce audit