Case study · Pet supplies eCommerce
Changing platform
without losing traffic.
An eCommerce site with thousands of indexed URLs moved to a custom platform. The redirects were ready before the switch: after a small initial dip, organic traffic started growing again.
The numbers
What changed.
The starting point
The problem.
QuattrozampeShop already lived on organic traffic: product and category URLs indexed for years, old PHP pages still showing in the results, images ranking in Google Images and external links built up over time.
In a situation like this, a badly handled migration does not show on launch day. It shows later, when traffic drops and revenue follows.
The work
What we did.
- An inventory of destinationsWe listed the relevant URLs, historical resources included, and kept product URLs wherever possible.
- 301 redirects before the switchEvery URL that was not kept got a match to an equivalent page, checked before release.
- Old PHP pages and imagesWe recovered the old PHP URLs that were still indexed and protected the product images ranking in Google Images.
- A new architectureCategories, brands and filters became pages with readable URLs and their own text; product pages summarise customer reviews and questions.
Read more
The method, step by step.
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